Digital / Website Copy
Vanderpump Rules - Canvas Ad - Bravo TV
LALA - The Tease
JAMES - The Outcast
LISA - The Boss Lady
JAX - The Reformed Bad Boy
ARIANA - Blinded by Love
TOM - Looks Good and Knows It
KATIE - Bride To Be
SCHWARTZ - Fully Committed?
STASSI - The Frenemy
KRISTEN - The Town Gossip
Social Media / Email Campaigns
Pinterest (spec assignment)
Print / Promotional / Packaging
Product Descriptions (Video Games, Entertainment, Fashion)
NASCAR Olympics promo / NBC (I came up with "post-splash" gags: the face-painted fan, the board catching fire and the airbag "button" at the end.) :40 seconds.
"Every Bad Boy Has A Soft Side" (print version) - campaign line for "Monster Ballads" (used across print, video, promotions). Client: Razor & Tie Records. :10 seconds.
Corporate (Press Releases, Blog Entries)
Cannes 2018 - ghostwritten by Dave Kessler for Openslate.com (ad tech)
Among the glitz, glamor, yachts, and a complete and extensive coastal town Alphabet built called “Google Beach”, one could feel a real sea change happening this year at the Cannes Lions event.
Although attendance was down from previous years, Mike Roccio and Robert Cootes (OpenSlate’s London Vice President) and I noticed that the excitement and investment around ad tech continues to climb and that some of the biggest presences were the consulting companies – Accenture, Deloitte, PWC.
A shift is definitely happening: these firms are spending money, buying creative agencies, offering media buying, and also have a unique advantage – a consultancy has more of a close relationship with brands’ CEOs (vs. a traditional agency). And even though it’s essentially a creative festival, brands like P&G continue to have a presence, giving companies like Google and Facebook a way to interact with them directly while boxing out the agencies. (I myself got the chance to chat with a CMO of a major financial institution after he was on a panel.)
Another apparent change was the ways the industry and brands have historically looked at and decided on measurement (CPMs, KPIs cost per views) – that’s all been upended since quality and safety has become such a paramount issue.
I had the opportunity to address some of these developments on a digital safety panel at the festival, sharing the stage with Group M’s John Montgomery and Heinken’s global VP of media, Ron Amram. We talked tech, trends, guidelines, measurements, risk labels – and costs. The unavoidable fact is that when brands are more selective about where their ads appear, costs are going to be higher. They can’t have it both ways.
And if they want to reach millennials, brands can’t rely on television. It’s not 1986 anymore. For that matter, it’s not 2016 anymore. They need buy the platforms that audience is on – Instagram, Snap, and our company’s focus, YouTube. But, as observed in this year’s Upfronts, TV is selling itself as the “safest” choice. It may be safe, but it’s also ineffective (in getting teens and twenty-somethings).
Some things never change – the beauty of the south of France, money spent to be recognized and spent to impress, but the agencies, the brands, the platforms, and the ad technologists were all feeling the sand shift under our collective feet.
Boru Vodka spots - 1:50 seconds (V.O. - Andy Chanley)